Viral Video
Viral Videos have become so numerous over the past few years that there are literally thousands and thousands of them available. For a video to be viral, it must be shared in high volumes. Viral videos must have qualities to attract your audience and have something about it that they would want to share with others. They can be informative, entertaining, controversial, revealing or have any characteristic that people want to share. With the potential to gain the attention of millions within your market, consid Viral Video Strategy.
A successful viral video will have already considered and taken advantage of these traits:
- Great Content
- Build a fan base
- Search Engine Optimization
Those are the three most valuable things to remember when constructing a viral video.
Tips for making a “marketable” viral video
- Understand the audience. What is their demographic? What videos are they watching? What keywords are they searching for? What websites do they frequent? What online communities are they participating in?
- Use humor only when appropriate. It is actually a lot more effective to express an opinion than try to be funny. For example, Dove’s Evolution viral video told a great solemn message, but still inspired others to do their own parodies.
- Learn from what has already been done for your product/brand. Perhaps the celebrity apprentices’ biggest mistake is that they didn’t take the time to watch the videos on YouTube that were already posted on ALL detergent brands, or watch videos of their competitor's brands. Seeing what is already successful online is the best type of market research available!
- Look at other successful product brands. Can’t find any online in your industry that interests you? Expand out! Look for the products that have taken off because of their viral video strategies.
- Give an incentive. It is more about expecting a direct response, or expecting your audience to share the video with others. You need to allow yourself to be open to participating in the content creation process as well, not making comments, but actually encouraging audience members to create video content inspired from your own creation, and giving them an opportunity to feature it on your own video platform. How about a contest for the best user-generated video? Best feedback? Keep them coming back!!
Our team of writers, producers, and Video Marketing Specialists can help you get started. Contact us today and let us show you how far VSEO can take your business!