Video Search Engine Optimization
What is Video Search Engine Optimization (VSEO)?
VSEO is the process of applying SEO strategy to video to ensure that it attracts as much traffic as possible. Hosted or on-site video is described,titled and tagged on your website and then Posted or Off-site optimized by strategically & systematically posting multiple videos on multiple video sharing sites, blogs, social bookmarks and iTunes under multiple target keywords.
The process starts by creating a video syndication feed containing topics related to a specific target website. Feeds can vary in size, some being any where from 5 videos all the way up to 500+.
Why Use Video SEO?
This is an excellent time to consider VSEO marketing in conjunction with traditional Search Engine Optimization (SEO) methods, because Google launched a new search engine called Google Universal Search.
This technology allows not only text, but image,audio and videos to come up in searches, and allows visitors the ability to view the video on the Google search results page (SERP) without having to visit the original website.
Also, video is the preferred form of online content, generating twice as many views as print content. Approximately 123 million people are on line viewing roughly 7 billion videos a month.
Distributing Video Content
We abide by the mantra, “Content is King”
Why? Because it keeps visitors coming back to your website.
Content is distributed in many forms including text, audio, image and video. Of those four, video is the most useful form of content when attempting to gain respect and credibility in your field.
The Consumer Experience
Most visitors subconsciously think, “I’ll believe it when I see it!”, when they read about a great product or service. Text and images do not often reflect the experience that we wish to convey.
Videos allow consumers to get a 3D appreciation and a full audio explanation, which we can use to describe exactly how we want our customers to feel about our product.
Video VSEO marketing is also an excellent link baiting technique. You can attract thousands of links back to your website with the right strategy behind a video syndication campaign.
Brand Exposure
Online video optimization has empowered businesses of all sizes to gain equal exposure. The Internet is a fair playing ground that should be used to its fullest potential. That is what SearchPro Systems helps you do effectively, efficiently, and economically.
We want all of our clients to become a household name. Brand exposure is the first step to increasing awareness for your product or service. Everyone who is searching for something you offer, should find you first!
Viral Distribution
Viral distribution describes an Internet phenomenon that takes great videos and turns them into website traffic generators. The popularity of viral content grows exponentially for a short period of time and results in constant residual traffic and search authority.
If people like your video they will talk about it, blog about it, link to it, bookmark it, and send it to their friends. This will create some online hype around your video channel. Of course, the more people who view and link to your content, the higher your search rank will be over time.
Video Distribution Strategy
We want to distribute your content to the resources that have the most users, and offer the most benefit in terms of residual traffic and link optimization. Your videos will go out to websites that receive millions of visitors each day, who are targeted specifically to your market.
Our distribution resources include:
- Video Sharing Sites (YouTube.com)
- Blogs
- Podcast and Audio Sharings Sites (iTunes.com)
- Social Networking Sites (Digg.com)
- Social Bookmarking Sites (Del.icio.us)
- Forums
What Results Should I Expect From Video SEO Marketing?
Your results depend on your initial resource investment. If you make one video and call it a day, you might as well hang your hat and start looking into something else.
The reason our Video SEO marketing strategy works is because we recommend starting a sequential flow of informative and/or compelling videos that will have your audience coming back to your site. Visitors will want more information, updates on products and services, as well as tips and tricks to make their lives easier.
To gain authority, respect and most importantly credibility, you need to become a well-known resource in your industry. This will attract a significant number of high quality links back to your website, which will in turn boost the rank of your website in search engine results.
If you created, or had SearchPro Systems create, 5 videos a month; and if you optimized the search marketing strategy used to distribute them, you would notice a few things:
- You would notice your videos would likely be on page 1 in Google search engine results pages (SERPs) for the desired key terms.
- You may notice increased Internet traffic to your site and your online visibility continually improving on a month to month basis.
- You will be greatly improving your brand awareness, just like some of the legendary brands did through television advertising. You want your market to know who you are by just saying the company name or seeing your logo.
- You may notice an increase in Internet based leads. If your target market landed on your page after a search, they will likely fill out a contact form to request more information and or a quote. Your videos should be informative and should usually end with a call to action. Lead your audience to the contact form on your website, or watermark your video with your phone number or website URL. Your sales people would definitely appreciate this!