Web Usability
Organizations apply many resources to get internet users to answer their calls to action. This can mean purchasing products, ordering a service, retrieving information, casting a vote, completing a form, or downloading a file. The completion of this desired action can determine the success of SEO, and whether properly applied SEO contributed to a business’ growth.
Successful SEO relies on effective web usability. However, this is becoming a challenge, as an excess of 40% of online purchases fail, 50% of new visitors to a site do not explore beyond the home page, and less than 10% of visitors revisit a website. These statistics show that sites are not providing information quickly or efficiently. Visitors should find it quick and simple to retrieve, input, and process information from sites.
Proper web usability solutions can greatly benefit an organization. For example, IBM estimates that for every $1 spent on web usability, they reap a reward of between $10 and $100. This information corresponds with an industry consensus that web usability solutions can lead to significant growth for a site.
A website should actively encourage users to take a desired path. Site analytics and conversion rate analysis can inform website creators of the strengths and weaknesses of their site, allowing them to make informed decisions. One of the ways in which web usability works is by planning out the most probable path a visitor will take. A site is structured for easy navigation, and links that visitors will take are predicted.
There are various ways in which web usability is calculated. Typical business metrics include conversion rates, traffic numbers, user performance, and target feature usage. SearchPro Systems believes that one of the most important factors to consider is the structure of a site, because the architecture equals 80% of web usability. Visitors should be able to navigate easily through your site and should see some familiar headings, such as “About Us,” which is a familiar format. User task flow, simplicity, ergonomically designed templates, multimedia, and analytics are other important aspects of web usability that SearchPro Systems knows how to balance to give visitors the easy informative experience for which they search.
Web usability also addresses the accessibility that search engines have to a site. The site should be easily crawled by search engine spiders to ensure that the website will be included in results pages.
At SearchPro Systems, we know how important proper web usability is to a website’s success, and we have knowledgeable professionals that can help clients build sites that adhere to web usability standards.