Full Search Engine Optimization
Even with the predicted economic slowdown, research suggests that corporations will increase spending by 30% in 2008 and 25% in 2009 on search engine optimization (SEO) and pay-per-click advertising (PPC) advertising.
As we continue to move into the high-tech era it is not surprising that search engines have become the means of acquiring information for products and services. Google has reported an astonishing 300 million search queries a day. However, most people do not continue to search after the first few pages, so it is critical to stay at the top.
Simply stated, it makes good business sense to be at the top of this list on search queries. Site visibility equals site visits, which subsequently lead to increased sales and greater profits.
It is suggested that there are 1.5 billion Internet users in the world and about half of them use search engines daily. “The Big Three”, Google, Yahoo and MSN combine for an astounding 90% of all search queries with 80% of users finding what they are looking for on the first 3 pages. More than half of online shoppers use these same search engines to find what they are looking for.
There are two different types of search engine optimizations; “On Page Optimization” and “Off Page Optimization”. On Page Optimizations consist of body text and tags while Off Page Optimization is comprised of inbound links, anchor text, PageRank and authority.
On Page Optimization
This stage of the search engine optimization is the determining factor on whether a site succeeds or falls into the abyss with millions of other potentially successful sites. Structure, keyword densities, meta titles and descriptions our key contributors in getting sites ready for search engines.
Search Engine Optimization Copywriting
The Success of a website is relies directly on its content. Content that engages and provokes thought is likely to have more traffic, especially returning visitors.
Link Building and Off Page Optimization
Global Link Popularity is by far the most important factor in search engine optimization. Linking to other relevant sites will help start the chain of the link building process. Some sources may include current associates, online directories, press releases and blogs.
Campaign Review
SearchPro Systems is a leading search engine optimization firm in Massachusetts and Boston, offering an extensive website analysis service. We provide monthly reports that detail your website's rankings in the various search engines corresponding to specific keywords. We also analyze visitor behavior and measure site performance through traffic reports, navigation patterns, PPC, search engine optimization and ROI statistics. A clear understanding of campaign performance enables necessary adjustments to be made where appropriate.