Blog Integration and Copywriting
Your web presence as a company will grow with the right integration of a blog. There are several reasons why Blogging is a perfect way to develop a business, promote a cause, or campaign to share new ideas. If you take a informational approach that creates an audience who continuously comes back and becomes devoted to what you have posted, then you will build up a following that will increase the number of people that will see your company’s message. Not only can your audience evolve into customers, they can also assume the role of your virtual messengers, taking your message across the Internet in the form of viral marketing.
Blog integration can often be very worthwhile. Here's why:
- Blogs can reveal a human side to an organization. If people can care about and genuinely empathize with you, then they will naturally share their experience of you. Online this often equates to inbound links which are a powerful component of SEO - Search Engine Optimization. While many professionals will promote keeping it short, at SearchPro Systems we like to integrate easily readable blogs containing suitably easy-to-follow headings and sub headings with content of genuine worth. If the content is compelling, engaging, relevant and intelligent, then people will read every word. Not only that but they'll subscribe to and link to the blog.
- Blogs can be used to provide instant feedback. By enabling contributors' access to an almost real-time feedback system through posting and other forms of Blog Interaction, you can quickly gauge the status of and reaction to an agenda that you are largely in control of setting. A blog can help reveal successes and failures, which could make or break company potential.
- Blog integration encourages organizations to define, analyze, and present their knowledge for easy comprehension. Sharing what you know, think, and believe in brief and attractive ways encourages search engine indexing, making it easier to be found by customers and prospects alike.
- Blogs provide value to the reader by addressing a problem, concern, desire, or need that the reader has. Customers love posts that can help them solve problems or provide information on certain issues. People rarely want to know 'what' can be done; they want to know 'how' it's done. It is said that if you feel that you're giving away too much information in your blog pages, then you're on the right track. It's absolutely critical that content is kept fresh and up to date. Do not forget to frequently post new content in your blog. Try contributing numerous posts per week even if they're just a few paragraphs.
- Blog users can author content using familiar tools of choice (like WordPress). They can have simultaneous conversations. There are more information channels for sharing and marketing now than ever. Encourage interaction and participation. Post titles must stand out and get above the 'noise'. Quickly engage and communicate the value of reading further with your opening statements. Be sure to invite contribution.
- Most blog service providers such as Wordpress, Typepad, or Blogger offer attractive stand-alone or integration templates. There are now numerous widgets and add-ons available that can apply additional functionality including RSS feeds, streaming media, Twitter account integration and so on. The list is almost endless. The RSS feed of your blog is one of the simplest ways to build repeat traffic. Once people are subscribed, they will keep receiving your messages until they decide remove themselves. Each blog entry is a another chance to bring back the reader’s attention.
- Blogs can help establish your credentials within an industry and help position you as an expert and a worthy source of information. Techcrunch, originally started by Michael Arlington in 2005 as a blog about dotcom start-ups in Silicon Valley, has quickly become one of the most influential news websites across the technology industry. BusinessWeek named Arrington one of the 25 most influential people on the web, and Techcrunch has even recently shared with Barack Obama and John McCain.
Typically one of the more pressing questions is how you want to set up your blog, whether it be through a sub-domain or sub-folder. Putting the site in a sub-folder is the route a lot of people end up taking, e.g. Domain.com/blog. This allows you to keep it within the same site while maintaining it separately which allows the search engines to access it freely. The sub-domain approach is an effective method when the blog steers clearly away from the main site, but still is connected to the site in some way. This is a question we can go over with you and decide what is right for you.
You must also consider the platform you wish to use for the blog, such as Wordpress, Blogger, Typepad or any one of the different software solutions. SearchPro Systems will consider the best possible solution that fits your company's needs.