Analytics for SEO
In the marketing industry, a continual expansion of engaging, interactive media is causing many businesses to invest more in their websites, seeing them as their best connection with customers. Web 2.0 features include social networks, blogs, wikis, consumer generated content, podcasts, RSS, rich internet applications (RIAs), social tagging and bookmarking, publishing and mash-up content. All of these new tools present innovative and powerful ways in which organizations can interact, share their online messages, and derive returns. Web 2.0 also creates new means of measurement of Web Statistics and Analytics. Search Engine Ranking is no longer the sole determinant for the value of a website.
Because of the changes in Web 2.0 elements, many businesses are investing in Web Analytics. 47% use web analytics with 12% planning to upgrade or replace in the next 12 months. Deployment is planned by 22%, however 19% of businesses have no intention of applying analytics.
Successful websites use analytics to drive their web design, search engine optimization, and marketing campaigns. It shows the strengths and weaknesses of the website, allowing them to build accordingly. Marketers need professional analytical interpretations of their websites to accurately measure the performance of their organization’s web presence.
SearchPro Systems’ analytic professionals measure the complete range of an organization’s presence. With functional reporting for almost every type of media and online activity, including Web 2.0 media, SearchPro Systems will answer the Search Engine Optimization questions that are most important to your organization.
Web Analytics can be used in a number of ways to determine the success of a website’s SEO. One way SearchPro Systems evaluates the data extracted from the website is by identifying top referring keywords. This analysis allows for guided keyword selection and honed campaign direction. SearchPro Systems anticipates traffic from a wide range of keywords and phrases that the original creator may have missed. This ensures the success of the website’s search engine.
Referring domains can also lead to success. By analyzing the effectiveness of the links being built, SearchPro Systems can determine which links are best promoting a business, possibly allowing for link baiting.
A third route of analysis is through click path analysis. Analytics that tell you how people are navigating through the site can inform you of the effectiveness of your site layout.
SearchPro Systems’ analytics can also identify gaps between your paid and organic campaigns.
Geographic referrals allow for targeted marketing. Accurate geo data can be used to develop new content, launch targeted landing pages, and in some cases, even modify service offerings to better target geo revenue sources. The analysis of visiting trends can expose seasonal trends, allowing a website to optimize accordingly.
Analyzing page popularity can optimize site structure and gear the internal linking scheme using optimal anchor text to channel traffic to other less visited pages. Conversion rate analysis informs decision making, leading to the best possible actions for a website.
Bounce rate reveals how many visitors only looked at one page of the website. A high bounce rate usually means that visitors left the site because they did not immediately find what they were looking for, and did not explore the site.
Web analytics also reveal what types of browsers are viewing the website, and which browsers are having difficulty viewing it, allowing for positive change. SearchPro Systems’ Search Engine Optimization experts analyze various aspects of websites to ensure the success of your website.