SEO Analysis
A successful website will have most, if not all, of the following:
- High-quality, original and readable content
- Useful and appropriate information
- Strong visibility on major search engines
- User-friendly layout
- Simple, error-free site navigation
- Quick response time
- First-rate product information flow
The first step for any successful SEO strategy is Website Analysis, which results in real and considerable benefits. A thorough SEO analysis enables us to establish a complete project plan, to establish objectives, create goals and define the business context of the project. It is also necessary to monitor continuously throughout the optimization process.
Maybe you’re considering a new build project or optimization of an existing site, but before starting any hands-on work, it is important to establish a project map by answering some vital questions such as:
- What is the purpose of the website?
- Who is the target audience?
- What is your message?
- How will you offer visitors this message in a compelling way?
- What technologies should be used?
- How is the current site performing?
- In what ways is it being used now?
At SearchPro Systems we use a wide array of Website Analysis tools, techniques, and approaches that are carefully used to evaluate our client's requirements.
- Statistical Data - A primary aspect of SEO analysis is the collection of statistical data through research. For example, information such as how many people search every day for your particular keyword, entry page analysis, exit page analysis, location of visitors, length of stay, what your competition is doing, and how they are doing it. Other aspects of a website that should be examined include keyword use, page attributes, site/domain attributes, and inbound link attributes. There are also various data that need to be professionally analyzed to extract useful meaning. In order to represent this data, SearchPro Systems prepares reports that present our Website Analysis either in overview form or in detailed statistical reports.
- Explanations of Terminology - It is highly likely that a statistical analysis of a site will provide much data, and SearchPro Systems interprets technical website statistics into plain English in order to present the data in the form of comprehensible reports. Good data and intuitive analysis of that data is what creates results. It can also mean that over the lifetime you can track these results, discover the most effective online marketing strategies and tactics, and manage them accordingly.
- Keyword and phrase definition - Our expert SEO Analysts shape the keywords and key phrases that are suitable for your site and its pages. This method is used to get into the minds of potential customers to get your company’s message across. Existing Keyword Analysis is undertaken to establish baseline effectiveness. This analysis includes:
- Keyword Use in title tag
- Keyword use in body text
- Association of body text content to keywords
- Keyword use in H1 Tag
- Keyword use in domain name
- Keyword use in page URL
- Keyword use in H2, H3, H(x) Tags
- Keyword use in ALT Tags and Image Titles
- Keyword use in Bold (Strong) tags
- Keyword use in Meta tag description.
- Search Engine Rankings - SearchPro Systems has a wide range of tools to provide specific information on how your site is currently performing in the search engines, directories, and more. We monitor search engine Keyword Rankings across the global and regional organic search engines revealing what is working and what needs enhancement.