SEO Traffic Linking
For the last decade, SEO Strategies have had to evolve to match the continually changing ways Search Engines use to relate sites to specific topics. It is a game of cat and mouse, where the search companies work hard to keep in ahead of ever-resourceful web and SEO masters. Whereas many websites simply live for traffic playing a numbers game, Search Engines live for relevance, providing the most useful return to the user's search.
In the early years of the Internet, Search Engine optimization was comprised of mostly descriptive file names, page titles, and meta descriptions as the Search Engines believed these indicators would return high value results. As search algorithms advanced in an effort to maintain integrity, page factors such as Keyword Densities became more important. Consequently, Page Ranking based upon the number and strength of inbound traffic evolved in importance. As each of these search criterions became used and abused, the algorithms evolved. It's a running battle and in their ongoing efforts to stay one step ahead of unscrupulous webmasters, the Search Engines now use sophisticated and extremely complicated algorithms that incorporate over 200 factors to determine site ranking.
It is a commonly shared belief among SEO professionals that honest and strategic linking is the single most important influence on Search Engine optimization, even more important than keyword density and position. All of the major Search Engines use Link Analysis as an important part of their ranking algorithms. The main reason for the importance of linking is that it is extremely difficult for webmasters to "fake" good links in the same way that they might try to spam Search Engines by manipulating the words on their web pages. Consequently, link analysis gives Search Engines an effective tool in determining which pages are appropriate for particular topics and search terms, determining which sites and pages are relevant. Sources include affiliate, online directories, press releases, blogs and social media.
Quantity and Quality
All links are not created equal. In addition (and in fact preferable) to a large volume of links you will also need quality. 'Link Juice' refers to the quality of links that a website has pointing to it and this plays a vital role in getting better ranking for the website. There are different concepts at work including page ranks, link votes, back links, inbound links and outbound links. If you manage to get sufficient 'Link Juice' then you will earn Authority, which is the weighted respect of Search Engines whose algorithms acknowledge that other good quality Authoritative websites link to your websites. There is no doubt that this has a positive effect on your website and its ranking.
At SearchPro Systems we are experts in developing powerful link strategies that serve the dual function of significantly increasing traffic in its own right and improving Search Engine rankings as well.
Although it takes time and expertise to successfully develop effective SEO Linking Strategies, there are also numerous and long term advantages. Effective linking might also be regarded as a way to stabilize your online presence, acting as insurance against losing ranking should Google adjust its search criteria.
Our goal is to aim higher than your average SEO Company by attracting traffic to targeted content on many other pages of your web site, not just the home page. Not only does this lead to the spiders accessing larger areas of the site, but if Google sees thousands of links to your homepage and just a few links to other pages they will question the legitimacy of your link campaign and your rank could suffer.
Google is looking for good content because it adds editorial value to their own content and offers the opportunity of delivering more relevant search returns. We believe that a critical component of any SEO approach is quality content across the site, the perfect environment in which to foster deep linking as part of a link strategy to drive high Search Engine Rank, Traffic, and authority.
The effectiveness of the homepage can be diluted by stuffing it with keywords. It is far better to create pages of content including only a handful of keywords or keyword phrases. Keywords should be chosen before writing content for that page so that you can focus the content on improving the page rank.
Authority is earned all over the site. A site that contains deep links to other pages gains high rankings because it has more depth than web sites that just have links pointing to the home page. Web users want to find the most relevant information as quickly as possible, they don't want to spend time searching irrelevant pages. By providing as much targeted information as possible through deep linking, you will attract visitors thus generating more SEO Traffic to your web site.