SEO Listings
Almost 80% of users abandon their search if the first 3 pages don't offer an answer to their question. 28% don't even make it past the 2nd page of the results. It’s obvious that in order to effectively promote your business online, you need your website to be at the top of the major Search Engines. Traffic derived from top SEO Listings can be between 100 and 1,000 times that of those occupying 30th or worse place in the rankings.
There are more than 8 billion web searches a month in the United States alone with Google providing a whopping 60% of them.
It is of utmost importance for a business is to get to the top for these searches. If your Search Engine Optimization isn't driving your site to the top of the SEO Listings, then your competitors are enjoying the benefits of increased traffic and sales.
There are essentially two ways of achieving SEO Listings when dealing with Search Engines. The first is referred to as organic SEO Listings. High rank organic SEO Listings are achieved through strategic keyword research and website optimization. Organic search results are ranked according to how relevant a page is to the search term entered by the user.
The second way your website can achieve SEO Listings is with paid listings that appear on Search Engine results pages. These appear in the form of sponsored links that to the top right of results pages. Paid listings can often lead to quicker results, but a Jupiter Media study found that 5 out of 6 commercial purchases came from the organic search results rather than paid listings.
Most organizations seek professional partners when developing and deploying an Internet marketing campaign; the pursuit of high organic listings is the basis of the multi-million dollar SEO industry. Clearly, Organic Search Engine Optimization Listings are a critical component of any Internet marketing campaign, generating high volumes of traffic, business goals and return on investments.
There are a number of stages that need to be covered in order to achieve a high rank through Search Engine listings.
Planning
This stage of the process outlines the business objectives, which are the foundation of any Search Engine Optimization campaign. Depending on the aims and objectives of the campaign, suitable keywords need to be defined. This will allow you to specify keywords and phrases that will target certain audiences and attract the Search Engine spiders. Spiders will index the site on terms that relate to the desired audience and lead to the call to action. Well-defined search terms deliver suitable visitors likely to convert into leads, customers, and ROI.
Preparation
This part of the process is the integration of content and structure. Copy should be written to a high standard and prove to be interesting, informative, and engaging to potential visitors. Relevant information should be included at the highest point in the site hierarchy using structural elements - heading, paragraph and other HTML tags - indicating importance.
Fast loading and Search Engine friendly are two key things to keep in mind when preparing your web site. The site should be optimized using clean, current, standards-compliant HTML so that the code does not create any obstacles for the spiders. If Search Engines cannot retrieve the data from your site, it's not going to rank very highly.
Link Building
Global Link Popularity is perhaps the most important aspect of Search Engine Optimization. Google, Yahoo and the other major Search Engines love to see sites that have quality incoming links from other sites relevant to those topics. Topical relevance pays an extremely important role in determining link value. The closer the relevance between sites from the same industry or niche, the content between the sites, the keywords used to link to and from the two sites, and each site's relevance on shared keywords, the higher the target site's inferred Authority. Internal linking is also of value, especially if the site has a degree of authority.
Test
Track traffic to your site from each Search Engine keyword and monitor positions on each Search Engine. It's also vital to measure audience response - are visitors to the site fulfilling the call to action, buying, registering or doing whatever the campaign is designed for them to do when they get there? If you targeted a series of keywords and built a coherent series of pages on the site, with strong internal linking and IP diverse external links, then you should have created enough relevance to deliver rewarding results.
Refinement
If the website isn't ranking highly you may be required to re-evaluate the keyword dispersion, develop and/or stylize more content. It may be the case that additional Authority needs be sought to supplement the site's reputation. We also make recommendations that will increase site traffic, maximizing conversion rates.
At SearchPro Systems we provide Search Engines with what they want. Quality site organization, clean code, intelligent linking, simply categorized and informative, useful content. By doing so, we ensure the client's website achieves high ranking Search Engine Listings.